Sending time does matter too. Find your best sending time experimentally. Split your email list into 3-5 smaller groups and send the same email copy to each group at a different time and day. Monitor open rate for each group. You will clearly see which copy and at which time and day performed better. Plan your future email campaigns with regards to your tracking results.
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Sending time does matter too. Find your best sending time experimentally. Split your email list into 3-5 smaller groups and send the same email copy to each group at a different time and day. Monitor open rate for each group. You will clearly see which copy and at which time and day performed better. Plan your future email campaigns with regards to your tracking results.
email testing
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